Why I Retired Elite Blog Academy (And What I’m Building Instead)

Elite Blog Academy is officially closed.

After a decade of helping thousands of bloggers build successful businesses, I shut down the brand that put me on the map—a brand that generated millions in revenue and changed countless lives.

And I didn’t just tweak the name or repackage the content.

I burned the ships. I walked away completely. I built something radically different.

This decision wasn’t made lightly. But it was made with absolute clarity.

Because sometimes the bravest thing you can do is let go of what’s working to create something that works even better.

Why I Made the Move: The Moment of Truth

For years, I wrestled with a growing disconnect.

EBA was still profitable. Still helping people. Still “working” by most traditional metrics.

But I knew it wasn’t aligned with where I was—or where my most successful clients needed to go next.

The truth hit me during a strategy session when I looked at our client data. Our most successful students, the ones generating consistent six-figure revenue and building sustainable businesses, needed something completely different than what EBA was designed to deliver.

They didn’t need more content strategies or SEO tips.

They needed the advanced systems and CEO-level frameworks that I use to run my own multimillion-dollar empire.

They needed what comes after the blog. After the launch. After hitting that first six figures.

And trying to retrofit those advanced strategies into a program originally built for beginners felt like forcing a square peg into a round hole.

So I made the call. Not someday. Not eventually. Now.

Because business isn’t about holding onto what worked yesterday. It’s about creating what works tomorrow.

The EBA Legacy (And Why It Was Time to Evolve)

When I launched Elite Blog Academy in 2014, the online landscape was wildly different:

• Blogging was the gateway to online business
• Pinterest was the golden traffic source
• Facebook ads were cheap and conversion was easy
• Email open rates were through the roof
• Course launches were novel, not noisy

Back then, the step-by-step EBA framework made perfect sense. It walked beginner bloggers through a proven process: refine your message, grow your platform, monetize your efforts, and build your business.

And it worked spectacularly well for thousands of women who started from scratch.

But the internet transformed radically. Ad costs skyrocketed. Social platforms evolved. Consumer behavior shifted dramatically.

Most importantly, my clients evolved too.

They weren’t blogging hobbyists anymore. They were serious entrepreneurs running six-figure businesses who felt stuck at an invisible ceiling.

They didn’t need another list-building lead magnet or a guide to SEO.

They needed scalable systems. Evergreen funnels. Strategic leadership frameworks. Operations that run without them.

And when I was brutally honest with myself, I knew that wasn’t what EBA was built to deliver.

From EBA to Ruth Soukup Business: A Complete Revolution

Let me be crystal clear: This wasn’t a rebrand. It wasn’t a refresh. It isn’t EBA 2.0.

Ruth Soukup Business is a revolution in how I serve serious entrepreneurs who are ready to scale beyond six figures.

Where EBA was built for beginners, RSB is exclusively for action-takers who already have momentum.

Where EBA taught tactical content strategies, RSB delivers operational systems that scale.

Where EBA focused on building blogs, RSB builds CEOs.

The heart of this evolution is the Powerhouse Program—my premium implementation system designed to help established entrepreneurs build the evergreen ecosystems, strategic operations, and CEO foundations they need to break through the six-figure ceiling.

Inside Powerhouse, you’ll find the exact systems I used to:

✅ Build four separate 7-figure brands across completely different markets
✅ Generate over $25 million in revenue without relying on constant launches
✅ Cut my workweek to three days while increasing profit margins
✅ Automate 80% of my sales process through evergreen funnels that convert daily
✅ Create a business that serves my life, not the other way around

Because hustle may have gotten you to six figures.

But strategy, systems, and sustainable scale are what take you to seven.

Why This Pivot Matters For Your Business

I made this shift because it’s what my clients needed. But more importantly, it’s what you need if you’re reading this.

If you’re feeling any of these tensions in your business right now:

• Launch fatigue: You’re tired of the roller coaster revenue and the constant pressure to show up, sell hard, and start over
• Systems overwhelm: You know you need better operations, but you’re too deep in the day-to-day to build them
• Ad dependency: Your customer acquisition costs keep rising while your margins keep shrinking
• Scale confusion: You’re working harder than ever, but your revenue isn’t growing proportionally
• CEO identity crisis: You’re great at what you do, but struggling to transition from doer to leader

Then this evolution isn’t just about my business—it’s about yours too.

The same sticking points that prompted me to retire EBA are likely the exact issues holding you back from your next level of growth.

The entrepreneurs thriving in 2025 aren’t the ones clinging to outdated strategies or trying to hustle harder.

They’re the ones who’ve installed strategic evergreen ecosystems that sell while they sleep.

They’re the ones who’ve built operational systems that scale their output without scaling their hours.

They’re the ones who’ve stepped fully into the CEO role their business needs—leading strategically rather than working reactively.

And that transformation—from hustling solopreneur to strategic CEO—is exactly what Ruth Soukup Business was designed to facilitate.

What This Evolution Means For You Right Now

If you’re reading this and feeling a little pang—maybe you were an EBA student, or have followed my journey from the beginning—I want you to know this wasn’t easy.

EBA changed my life. It might have changed yours too.

But just as I made the strategic decision to evolve beyond what was comfortable into what’s next, I’m inviting you to do the same.

Because comfort is the enemy of growth. And the strategies that got you here won’t get you where you truly want to go.

If you’re already making consistent revenue: Ruth Soukup Business was built for you. This is your invitation to stop piecing together random tactics and start implementing a cohesive system for sustainable scale.

If you’re ready for what comes next: You’ve already implemented the fundamentals. Now you need the advanced frameworks that turn six-figure hustlers into seven-figure CEOs.

If you’re new to my world: You’re arriving at the perfect time. You won’t have to sift through content that doesn’t apply to your stage of business. Instead, you’ll get a focused, proven path to scale what’s already working.

Because here’s what I know for certain after 15 years in this industry:

The entrepreneurs who thrive over the long haul aren’t the ones who chase every trend or hustle without strategy.

They’re the ones who build rock-solid business models with systems that work while they don’t.

They’re the ones who lead strategically, not reactively.

They’re the ones who refuse to sacrifice their life on the altar of their business.

And if that’s the kind of entrepreneur you want to be, I built Ruth Soukup Business for you.

Systems Create Freedom. Let’s Build Yours.

Effort without strategy is a waste.

You know this. I know this. And yet so many of us keep pushing harder on strategies that aren’t working, hoping for different results.

It’s time for a better way.

It’s time to stop being the bottleneck in your own business.

It’s time to build systems that scale your impact without scaling your hours.

It’s time to become the CEO your business needs—not just its hardest worker.

Ready to make the shift from hustling solopreneur to strategic CEO?

Apply for Powerhouse

Powerhouse isn’t for everyone. It’s designed for established entrepreneurs who are already making consistent revenue but know they’re capable of so much more.

If you’re generating $10K+ per month and ready to build the systems that will take you to seven figures, apply here.

Want to See How AI Powers Everything?

Before you apply, see exactly how I’ve integrated AI across every phase of my business to work smarter, not harder.

Get AI Engine Workshop Access.

This isn’t basic “how to use ChatGPT” content. This is the strategic framework I use to train AI to think like me, implement my systems, and scale my operations—without hiring a massive team.

Still Have Questions? Here’s What You Need to Know:

Why did you retire Elite Blog Academy?

After 10 years and 15,000+ students, EBA was no longer aligned with what high-level entrepreneurs actually need. The women I serve today aren’t asking how to blog—they’re asking how to scale. So I built a new path that delivers real systems, not beginner tactics.

Is EBA still accessible for current students?

Yes. If you purchased EBA, you still have access to all course materials. But the program is no longer sold, updated, or supported.

What is Ruth Soukup Business?

Ruth Soukup Business (RSB) is my brand focused on helping 6-figure women entrepreneurs scale to 7 figures with strategy, systems, and sustainability. It’s designed for CEOs—not beginners.

What is Powerhouse?

Powerhouse is my premium implementation program that gives established entrepreneurs the exact systems I used to build four 7-figure brands. It’s not a course—it’s a complete business transformation pathway with AI-powered tools, strategic frameworks, and direct access to me.

What is the AI Engine Workshop?

AI Engine is a strategic half-day workshop where I show you how to train AI to think like you, create systems that scale, and reclaim 20+ hours a week—without hiring a massive team. This isn’t basic ChatGPT tips. It’s the advanced framework I use to run my multimillion-dollar business.

Who should apply for Powerhouse?

Established online business owners making 6-figures (or close to it) who are ready to scale strategically. If you’re tired of being the bottleneck in your own business and want systems that work without you—this is for you.

How do I get started?

Apply for Powerhouse here or get AI Engine Workshop access to see my strategic framework in action first.

The next chapter started the moment I closed EBA’s doors. And I couldn’t be more excited to help you write yours.

Because you didn’t build your business to stay stuck at six figures.

You built it to create real freedom. Real impact. Real wealth.

The systems to get you there? They’re waiting inside Powerhouse.

xo, Ruth

P.S. Change is hard. I get it. If you have questions about this transition—or about what Ruth Soukup Business means for YOU specifically—drop them in the comments below. I’m an open book, and I want you to have absolute clarity on whether this evolution is right for your business at this stage.