How to Create Strategic Content That Actually Converts: A Framework for 6-Figure Business Owners

You’re not “out of ideas.” You’re out of strategy.

Let’s be real for a second.

If you’re already running a six-figure business, “what should I post?” is the wrong question. (And frankly, it’s making me cringe just typing it.)

You don’t need another list of random content ideas. You need a system—a strategic content framework that actually moves the needle. Otherwise, you’re just adding to the noise.

Because here’s the truth I wish someone had told me years ago:

The goal isn’t more content. It’s more sales.

If you’re stuck posting day after day without seeing real ROI—no growth, no leads, no sales flowing in—it’s not because you’re not “creative enough.” It’s because you’re approaching content creation all wrong.

Today, I’m going to show you how to flip that script and start creating strategic content that compounds your growth instead of draining your energy.

I Built Four 7-Figure Brands by Changing One Thing

When I first started Living Well Spending Less back in 2010, I thought “more content” was the answer to everything.

More blog posts. More pins. More videos. More, more, more. And at first, it worked—kind of. I got traffic. I got followers. I even started making some money.

But I was exhausted. Completely burnt out.

It wasn’t until 2016, when I was staring at my computer screen with tears in my eyes, wondering why I’d built myself another job instead of actual freedom, that I realized: content without a sales engine is just expensive noise.

That’s when I built my first real evergreen ecosystem. I stopped creating “just because” and started creating high-converting content that fed directly into my funnel.

The results? I’ve built four 7-figure brands. Added 200K+ followers organically in 2024 alone. 10Xed my sales without burning out. And I now work 3 days a week (for real, not in that fake “I work 2 hours a day” way some gurus claim).

And it all started with a smarter content strategy.

The Strategic Content Shift That Changes Everything

Here’s the mindset shift you need:

When you brainstorm content, you’re not “being creative.” You’re not “building your brand.”

You’re building a sales machine.

And that means every piece of content you create should do one (or more) of these things:

1. Attract the right people (dream clients, not just random followers)
2. Build belief and trust (pave the way for the sale)
3. Move buyers closer to “yes”

This is why we use the GRIT Formula for strategic content planning:

• Get to Know You: Content that helps your ideal people find you
• Real and Relatable: Content that builds authenticity and trust
• Interest: High-value content that provides usable insights
• Talking Head: Content that establishes your authority and expertise

Your content planning process should start here—not “what sounds fun to post” or “what’s trending today.” (Sorry, but your business deserves better than chasing trends.)

The 5-Step Sales-Driven Content Strategy Process

Want a smarter, faster way to plan content that converts? Use this proven system:

1. Start With Your Core Offer

If it doesn’t connect to your offer, it’s noise.

Ask yourself: “What is my main offer right now?”

Then reverse engineer: What does someone need to believe, know, or feel in order to say yes?

Every piece of content should ladder up to this answer.

2. Identify the Key Belief Shifts

Your dream customer has to go on a belief journey before they buy.

Map out:

• What objections do they have? (“This won’t work for me”)
• What myths do you need to bust? (“Scaling means working more hours”)
• What desires do you need to validate? (“You can grow without sacrificing your life”)

These become your core content themes.

3. Create Content That Converts

For each belief shift, create content that:

• Calls out your dream customer specifically
• Shares something real and authentic that builds trust
• Provides valuable, actionable insights they can use immediately
• Establishes your expertise through direct teaching

Example Content Mix:

• Get to Know You: “If you’re a 6-figure business owner tired of being the bottleneck in your business, this is for you.”
• Real and Relatable: “I used to think working 60-hour weeks was just ‘the grind’ until I realized this key mistake…”
• Interest: “Three metrics that actually predict scale (and follower count isn’t one of them)”
• Talking Head: “If I had to rebuild my business from scratch, here’s exactly what I’d focus on first”

4. Repurpose Like a CEO

One core idea can become 10+ pieces of strategic content.

Take ONE concept and turn it into:

• 1 detailed, SEO-optimized blog post
• 5 different reels (each highlighting a different angle)
• 3 email sequences
• 1 podcast episode
• 1 mini-training

That’s scalable content creation. Systems create freedom.

5. Map It to Revenue

Treat your content calendar like a revenue calendar.

Plan:

• Which belief shifts you’re focusing on each week
• Which offers you’re leading into
• How you’re moving your audience step-by-step through your sales funnel

When you plan content this way, you’re not “hoping” it works. You’re engineering results.

The Real Reason Your Content Isn’t Converting

If you’re feeling like your content “isn’t working,” here’s what I want you to know:

It’s not you. It’s your strategy.

You don’t need to post more. You don’t need a bigger audience. You don’t need a fancier camera.

You need to post smarter.

The real secret to scaling is building an evergreen content + funnel ecosystem where every piece compounds your momentum. When you create content this way, it becomes a conveyor belt for new leads, new buyers, and new revenue—without hustling harder.

And THAT is how you scale smart.

Frequently Asked Questions

What is strategic content creation?

Strategic content creation is the process of producing content with a clear purpose—typically to attract ideal clients, build trust, and guide them toward an offer. Unlike random or trend-chasing content, strategic content is aligned with your business goals and sales funnel.

How do I know if my content is converting?

If your content is leading to email signups, inquiries, purchases, or qualified traffic into your funnel, it’s converting. Metrics like engagement (likes, shares, comments) are helpful, but the real test is whether your content drives revenue and moves people closer to a buying decision.

What is the GRIT content formula?

The GRIT Formula stands for:

• Get to Know You – Attract the right people
  
• Real & Relatable – Build trust through authenticity
  
• Interest – Deliver usable insights that provide value
  
• Talking Head – Teach with authority and position yourself as the expert

This formula helps 6-figure business owners create consistent, aligned content that converts.

How do I turn my content into sales?

To turn your content into sales, each piece must serve a purpose in your customer journey. Use belief-shifting content, map it to your offer, and create a system that connects the dots between awareness, trust, and conversion. Evergreen funnels paired with smart content strategy are key.

How much content should I be creating each week?

There’s no one-size-fits-all answer—but quality, consistency, and strategy matter more than quantity. With the right repurposing system, one strong idea can fuel 5–10 content pieces across platforms. Focus on what drives results, not just what fills the calendar.

Do I need a large audience to make content work for my business?

No. You don’t need a massive following—you need a clear message and aligned audience. Many of our most successful clients sell daily with small but engaged lists, thanks to strong positioning and evergreen content that speaks directly to their dream client.

What’s the first step to building a content strategy that actually works?

Start with your offer. Reverse-engineer what someone needs to believe, feel, or understand in order to say yes. Then build your content to address those belief shifts. If you need help with this, the Firestarter Training walks you through exactly how to do it.

Your Next Step

If you’re done posting without a plan—and ready to build a real evergreen system that scales—your next step is simple:

Watch the Firestarter Training

In less than 60 minutes, I’ll show you exactly how to:

• Fix your funnel so it converts on autopilot
• Systematize your content creation process
• Create the system for a $1M+ business—without burning out

This is the exact framework that’s helped business owners cut their working hours while doubling their revenue.

Ready to build content that compounds your growth?

Watch the Firestarter training here.

Stop spinning your wheels with random content. Let’s make sure every piece you create is building your empire, not just your to-do list.