Insider Tools & Resources
From visibility to automation, these are the systems we use and trust to grow 7-figure businesses without burnout.
At Ruth Soukup Business, we believe you don’t need more hustle—you need a better system.
Below you’ll find our most powerful trainings, templates, and digital tools for building a scalable, evergreen business.
These are the exact resources we use in our own companies and with hundreds of Powerhouse clients every day.
Before you begin
Your Essential First Steps
Are you ready to finally create an online business that brings you the freedom you’ve been longing for?
If you are new to online marketing, here are a few essential steps to get you started on the right track.
This is the perfect first step, to ensure you understand the proven path to success for your online business and the essential pieces to have in place to make it happen.
As an all-in-one platform, ClickFunnels is the only tool you’ll need! It includes all the functionality you’ll need as you build out your Powerhouse Freedom Path.
Though you may not be ready to spend time promoting on social media, securing accounts with your business name now is essential. Claim your name!
Choose the Path That Fits Your Business
Start with daily sales.
Scale with systems.
Grow with confidence.
Daily Sales Incubator
For business owners who need clarity, consistency, and sales every single day.
If your sales have felt unpredictable—or like what used to work isn’t working anymore—the Daily Sales Incubator gives you the high-trust system to rebuild momentum and generate consistent revenue.
Inside the Incubator, you’ll learn how to
Perfect if you’re:
Ready to Scale?
Once daily sales are flowing and momentum has returned, your next step is building the systems that let your business grow without depending on you.
That’s where Powerhouse™ comes in.
Powerhouse™
Powerhouse is where established business owners step out of reactive growth and into a scalable, system-driven company.
This is the full package: every system, every framework, every tool Ruth uses to build and scale multi-seven-figure brands.
Inside Powerhouse™, you’ll get:
Perfect if you’re:
Our Most Popular Digital Products
These are the strategic, results-driven offers we recommend to anyone who’s ready to grow faster, work smarter, and build with intention.
AI Engine
Train AI to think like you—so your business stops depending on you.
AI Engine shows you how to train AI to run your content + systems—so your business stops depending on you.
Go Viral, Get Sales Formula
Turn views into revenue—without paid ads.
This tactical guide walks you through our proven method for using Instagram to generate visibility and drive sales.
The Profitable Content System
A repeatable framework for content that converts.
No more guesswork—just strategic, scroll-stopping posts that attract buyers and grow your brand.
The Cascading Content System
Create more content in less time—with better results.
This system helps you turn one core idea into 20+ assets across email, blog, Instagram, and more.
IG Growth Engine
Find your perfect client.
Attract dream clients daily using high-converting content + automated AI workflows.
Evergreen Sales Machine
Create an earnings cycle 24-7, Seven days a week.
Turn your launch into an automated system that drives sales every single day.
Million Dollar Messaging
CLARIFY YOUR MESSAGE SO THE RIGHT PEOPLE BUY—EVERY TIME.
Learn how to speak directly to your Dream Customer with clear, compelling messaging that makes your offer the obvious choice.
Profitable Client Blueprint
IDENTIFY YOUR DREAM CUSTOMER—AND BUILD YOUR BUSINESS AROUND THEM.
Learn how to define your Champagne Client and uncover what they deeply want so you can create offers that naturally attract buyers.
Low Ticket. High Impact.
Use strategic low-ticket offers to build trust and boost cash flow.
Create an evergreen funnel that funds your ad spend, grows your list, and primes perfect-fit buyers.
CEO School
Step into your role as visionary, not worker bee.
Use AI, strategic planning tools, and streamlined systems to lead your business like a true CEO—and stop being the bottleneck.
Build Your AI Business Brain
Train AI to think like your business—and act like your assistant.
Learn how to create custom GPTs and AI tools that drastically reduce your workload while increasing quality and speed.
Core Offer Blueprint
Craft an irresistible, high-leverage offer your business can scale around.
Structure, price, position, and validate your core offer with confidence.
keeping it together
Tools We Use + Recommend
We run multiple 7-figure businesses, and these are the trusted platforms and services we use daily to make it all work behind the scenes:
Password Manager: 1Password
Safely store and share your passwords and secure information, for both personal and business all in the same service.
Project Management: Asana
Program that allows you to easily track tasks associated with upcoming projects so that nothing slips through the cracks. Also great for storing organization processes and building editorial calendars!
Digital Storage: Amazon S3
Amazon Simple Storage Service (Amazon S3) is a great service for storing, organizing and delivering downloadable content to your audience.
Digital Storage: Google Drive
With this Google Drive you can access company documents from anywhere! You can share documents, photos, spreadsheets, and more—and even access and edit documents at the same time as your team.
Video Hosting: Vimeo
Make, manage and share videos all on one platform! Vimeo videos integrate with many other platforms, letting you seamlessly embed them on your site and course pages.
WEBSITE BUILDING
WordPress Set-up & Design
Website Platform: WordPress
WordPress is a free, open-source website creation platform. Self-hosting your website on WordPress.org allows you to build and customize your website to fit many business types.
WordPress Themes: Restored 316
Fantastic source for professionally designed WordPress themes using the Genesis or Kadence framework as well as other templates for your online business. We partnered with Restored 316 to create our very own Powerhouse Theme that follows what we teach in our program.
Web Hosting: Bluehost
Fantastic hosting service for new bloggers offering a great experience for new users with their partnership with WordPress and quick and helpful customer service team.
WordPress Hosting: Agathon Group
Great option for hosting and technical support, especially for more experienced bloggers.
bring it to life
Graphic Design & Branding
Creative Design: Canva
Free graphic design tool to create lead magnets, digital downloads, social media images and more!
Logo Design: Soap Box Studio’s The Logo RX
Help your business to stand out from the rest with a professional logo and cohesive branding to match. It’s the perfect solution if you’re not a designer and you want to level up the look of your online business.
Brand Photos: WorkPlay Method
From brand photo shoots to curated content plans, the WorkPlay Method is a done-for-you system that revolutionizes the way you create content for your online business.
Freelance Marketplace: Fiverr
Online marketplace where you can hire developers and designers on a budget.
Stock Photos: 123RF
Great source for a variety of beautiful stock images.
transformational reading
Favorite Business Books
These invaluable business books have filled us with new ideas and helped transform our business. Here’s a short list of our favorites:
The Magic of Thinking Big
David J. Schwartz
$100M Offers
Alex Hormozi
10x is Easier than 2x
Dan Sullivan and Dr. Benjamin Hardy
Blue Ocean Strategy
W. Chan Kim and Renée Mauborgne
transformational reading
Ready to Go Deeper?
If you’re ready to stop duct-taping your business together and finally create a system that runs without you..
Are you ready for a clear path to 7-figures?
I’ve put together a free high-level training for 6-figure business owners that walks you through every step of my scaling process–no hype, just real strategy.
Are you ready for a clear path to 7-figures?
I’ve put together a free high-level training for 6-figure business owners that walks you through every step of my scaling process–no hype, just real strategy.
