5 Ways Custom GPTs Are Saving Me 20+ Hours a Week (Without Replacing My Team)

At this point in 2025, you probably  don’t need another “AI hack.”

What you actually need for your business is someone to replicate your brain.

Then to automate it and systemize it.

Because let’s be honest… If you’re already running a five or six figure online business, your brain is still the bottleneck.

You’re still reviewing launch emails at midnight.

Still writing Instagram captions in the carpool line.

Still mapping funnels on a whiteboard while everyone else is on vacation.

And it’s not because you don’t have a team. It’s because your brilliance is trapped. And your team—or your tech—can’t help if you’re the only one who knows what to do.

So what changed everything for me?

Custom GPTs.

But not in the way most people use them.

And, just to clarify, when I refer to “Custom GPTs,” what I’m actually referring to are my AI systems, because they don’t actually all happen inside ChatGPT. I also use Claude, Gemini, Perplexity and several other AI tools combined into workflows that help me get better results in less time.

But for the sake of simplicity in this blog post (and better SEO) we’ll just refer to all of it as “Custom GPTs.”

In this post, I’m breaking down exactly how I’ve trained and deployed AI across my business—using a method I now teach called the ENGINE Method—to save over 20 hours a week, streamline decision-making, and scale smarter.

The best part? You can steal the exact system (for free, until June 11) inside my upcoming live AI Engine Training.

Let’s dive in.

You’re Not Burned Out—You’re Bottlenecked

If you’re still the only one who can…

• Write launch copy that actually converts
• Know which lead magnet leads to which offer
• Map your funnel strategy on a whiteboard because no one else gets it
• Edit blog posts so they “sound like you”
• Turn ideas into assets
• Decide which strategies deserve your focus (and which to ignore)
• Create content that actually drives sales, not just likes

…then congratulations. You’re not just the CEO.

You’re also the copy chief, content director, funnel strategist, and creative department—all rolled into one.

Which means your calendar is maxed out. Your decisions are delayed. Your team is confused. And your revenue? Probably inconsistent.

And look—I get it. You’ve likely tried outsourcing before. Maybe even hired a VA or a strategist.

But unless they can think like you, it all comes back to you anyway.

That’s where AI changes the game.

But not if you’re just using it to “write an Instagram caption.”

You don’t need hacks. You need a system that captures your brain—and scales it.

What My Clients Struggle With 

I work with brilliant women running 6 and 7-figure businesses. They’re established. They’re smart. But they’re also stuck.

And here are the kind of things they’re always telling me:

“I spend more time explaining what I want than it would take to just do it myself.”

“I hired a content person, but everything still needs my heavy editing.”

“My team is great at execution, but they’re still waiting on me for direction.”

“I know what I want my business to look like, but I can’t seem to get anyone else to see the vision.”

“I’m making $50K months, but I’m still working 60-hour weeks.”

Sound familiar?

If any of those hit home, you’re precisely who I built this system for—and who I’ve helped move from bottlenecked to breakthrough.

What If You Could Replicate Your Best Thinking—On Demand?

Here’s what most people get wrong about AI:

They think it’s a replacement for work.

But the truth is? AI isn’t replacing the CEO. It’s replacing the chaos.

When used correctly, a Custom GPT becomes your brain-in-a-box. It thinks like you. Writes like you. Makes decisions like you—because you’ve trained it to.

And the way I do that—and teach my clients to do it—is with the ENGINE Method.

The ENGINE Method: How to Build Your AI Business Brain

E – EXTRACT

Where is your brilliance still trapped?

This is where you’re the bottleneck—content, funnels, client messaging, strategy. These are your high-leverage targets.

For my clients, this is often in their unique methodology, their voice, and their strategic decision framework.

N – NAME IT

Turn your intuition into a repeatable process.

You can’t delegate what you haven’t defined. So we codify your genius into frameworks, voice guides, and workflows.

My clients typically discover 3-5 “unnamed processes” they’ve been using intuitively but never documented—which is why they can’t delegate.

G – GIVE CONTEXT

Train your GPT to think like you.

That means uploading your brand voice, values, past launches, audience insights, and decision logic—not just “examples.”

This is where we build your true competitive advantage—a system that understands not just what you do, but why you do it.

I – IDENTIFY TOOLS

Pick the right tool for the job.

No tech overwhelm. Just smart roles, assigned properly. GPTs for writing. Asana for task flow. Clean, clear, leveraged.

This step helps my clients streamline their tech stack and eliminate unnecessary tools.

N – NAIL THE WORKFLOW

Plug it into your ops.

This is where the system turns into results. Map how it’s used—weekly, monthly, during launches, for asset creation, etc.

The goal: remove yourself as the approval bottleneck for 80% of standard business processes.

E – ELEVATE

Make it smarter.

Your business evolves—so your AI should too. Add context, review outputs, and continuously optimize.

This creates a truly sustainable system that gets better over time—just like you do.

👉 I walk you through every step in my free AI Engine training—happening live on June 11th. After that, it turns into a paid product. So go grab it now.

5 Strategic Ways I Use Custom GPTs Every Week

Here’s how I use my custom GPTs to save 20+ hours a week in my business—without sacrificing quality, strategy, or voice.

1. Blog Content Drafting: My Ghostwriter That Gets It Right

My GPT is trained on our content pillars, my brand voice, Dream Customer pain points, and offer CTAs.

Now my team can plug in a blog topic and get a structured outline and scannable draft that’s ready for minimal edits.

Instead of starting from scratch, we start with:

• A fully-formed outline based on my audience’s questions
• Strategic segmentation that matches my content pillars
• Natural integration of my offers (not awkward plugs)
• SEO-friendly structure without sacrificing voice

Time saved: ~4 hours per post

CEO win: I’m still the thought leader—but I’m no longer the bottleneck.

Impact: Our blog content is now consistently published on schedule, and the posts are strategically aligned with our funnel, helping us maintain a steady flow of qualified leads.

2. Podcast Prep & Script Co-Writing: My Silent Producer

Every episode starts with my CustomGPT walking me through creating an outline step-by-step.

It drafts the outline, talking points, intro hook, CTA… even the description.

My exact process:

• Feed my GPT the podcast concept and target opt-in
• Get back a structured episode outline with hook points
• Review and personalize the key stories (15 minutes)
• Record with confidence knowing every point serves the funnel

Time saved: 2–3 hours per episode

CEO win: I show up to record with purpose—and close with a sale.

The transformation: What used to be a time-sucking podcast chore has now become a streamlined, strategic content engine—fueling our marketing with consistent, high-impact episodes in a fraction of the time.

3. Funnel Mapping & Offer Strategy: My Personal Strategist

When I’m fine-tuning or building a funnel, I use my custom GPT like a sharp-minded strategist. It helps me spot where leads are dropping off, surface hidden objections, and craft messaging that actually moves the needle—all while keeping my brand voice and revenue goals front and center. No fluff, just smart moves.

How my clients use this:

• Audit existing funnels for leaks and missed conversion opportunities
• Generate buyer journey maps based on their audience research
• Create custom objection-handling frameworks for sales pages
• Design segmentation logic for personalized follow-up sequences

Time saved: 4–5 hours per funnel

CEO win: My brain is still the architect—but the execution happens faster.

Strategic impact: This isn’t just about creating funnels faster—it’s about making them smarter. Our funnels are now more targeted and effective because the GPT helps identify patterns and opportunities I might miss when working alone.

4. Instagram Caption Creation + Content Repurposing: My Content Machine

My Instagram GPTs generate carousel captions, hook ideas, and call-to-actions—all based on my GRIT formula. It even repurposes blog content into short-form posts.

GRIT Formula Breakdown:

G — Get To Know You

Hook your ideal audience by calling them out directly. These short discovery reels help new followers say, “That’s me,” and start building connection right away.

R — Real and Relatable

Show your human side with stories, vulnerability, or humor. This builds trust and authenticity, helping followers see you as more than just a brand.

I — Interest

This is the heart of your content—valuable tips, insights, or business updates that educate, spark curiosity, and keep people coming back for more.

T — Talking Head

Speak directly to the camera as the expert. Share clear, helpful advice or stories that build your authority and inspire action.

Time saved: 4–6 hours per week

CEO win: I batch a month of content in less than a day—without sacrificing strategy.

Why it works: Unlike generic AI tools, my GPT knows exactly which pain points resonate with my Dream Customer. It understands my voice isn’t just “professional with a dash of sass”—it’s specifically calibrated to speak to high-achieving women who want frameworks, not fluff.

5. Email Sequence Drafting: My Launch Copy Assistant

Welcome sequences, nurture emails, and even promo campaigns—my GPT drafts them using my tone, framework, and specific audience pain points.

The before and after:

• Before: Hours spent outlining and writing a 5-email sequence from scratch
• After: Minutes to review and personalize GPT-drafted sequences

Time saved: 3–4 hours per sequence

CEO win: My emails still convert—but I’m not glued to the keyboard anymore.

For my clients: This is often their biggest breakthrough. They’ve tried outsourcing email writing before, but the voice was always “off.” With a properly trained GPT, they finally have emails that sound like them but don’t require their constant attention.

This Was the System I Didn’t Know I Needed

Look—I’ve built four multimillion-dollar brands. I’ve seen every shiny tactic, tried every tool, hired every “expert.”

But nothing—not even a great team—has replicated my thinking like this system has.

When I built my first GPT in 2024, I thought it might save me a few hours.

What I didn’t expect? That it would change everything about how I create, delegate, and scale.

Now it’s not just part of my business. It is part of my brain.

What Makes the ENGINE Method Different

There are countless “AI prompt templates” and “ChatGPT hacks” floating around. So why does this work when those fail?

• It’s not about the tool—it’s about your thinking
• It focuses on systems, not just content
• It bridges the gap between your vision and your team’s execution
• It preserves your unique genius while eliminating the repetitive tasks
• It’s built specifically for female founders scaling past $500K

My clients don’t just want more time—they want strategic leverage. They don’t just want content—they want conversion. And they don’t just want delegation—they want duplication of their best thinking.

That’s exactly what the ENGINE Method delivers.

You Don’t Need Another Tool. You Need a Replicated Brain.

Here’s the truth:

If you want to scale from 6 to 7 figures, you can’t be the one doing everything.

But you also can’t outsource strategy, brand, or vision—unless you’ve systematized it first.

That’s exactly what the AI Engine does.

It lets you extract your genius, codify your brilliance, and scale your thinking—on repeat.

And when you have this system set up, your team can step in with confidence, knowing everything will follow your exact standards, voice, and vision. No guesswork. No rewrites. Just consistent, high-quality execution.

And the best part?

You can learn the exact system right now—for free.

Want to Steal My AI Business Brain?

My AI Engine Training walks you through the exact method I use to create and train my GPTs 

• Train AI to think like you—preserving your unique voice, standards, and strategy
• Unlock the power of the ENGINE system: a proven 6-phase framework for AI workflows that scale
  
• Build a custom AI “brain” tailored to your business context for accurate, reliable outputs
• Go behind the scenes with real AI-powered systems that streamline content, communication, and team processes
• Implement AI fast to eliminate bottlenecks, reclaim your time, and confidently scale your business

It’s happening live on June 11th and you can participate live for free—then it becomes a paid product.

👉 [Click here to get the training now.]

Frequently Asked Questions 

What are Custom GPTs and how can they save me time in my business?

Custom GPTs are AI models trained specifically on your brand voice, frameworks, and business processes. Unlike generic AI tools, they replicate your best thinking, helping you draft content, strategize funnels, and automate repetitive tasks—saving you 20+ hours a week without sacrificing quality or control.

How does the ENGINE Method help me build an AI-powered business brain?

The ENGINE Method is a step-by-step system to extract your unique genius, codify it into clear processes, and train AI to think like you. This method ensures your AI assistant understands your voice, values, and strategy—creating sustainable leverage that scales as your business grows.

Can Custom GPTs replace my team?

No. Custom GPTs are designed to complement and amplify your team’s work, not replace them. When properly trained, they enable your team to confidently step in and execute tasks with your exact standards and voice—reducing bottlenecks and improving consistency across your business.

What kind of tasks can Custom GPTs handle for my business?

Custom GPTs can assist with high-level strategic tasks like blog content drafting, podcast episode planning, funnel mapping, Instagram content creation using your strategy, and email sequence writing. They help turn your ideas into polished assets faster, freeing you to focus on growth and leadership.

How difficult is it to train a Custom GPT for my business?

With the right system—like the ENGINE Method—training a Custom GPT becomes manageable and strategic. It involves documenting your frameworks, brand voice, and decision logic, then teaching the AI through prompts and feedback. This process is guided step-by-step in the AI Engine Training.

Will using AI compromise my brand voice or authenticity?

Not if you use a Custom GPT trained specifically on your unique voice and audience. This tailored approach ensures every piece of content or messaging generated reflects your authenticity, maintaining the personal connection your audience expects.

How quickly can I expect results after implementing Custom GPTs?

Many entrepreneurs see immediate time savings—from hours to days—within their first weeks of using Custom GPTs for content creation, funnel strategy, and email drafting. Long-term, the system evolves with your business, continuously improving efficiency and consistency.

Is the AI Engine Training suitable for businesses under $500K?

The AI Engine Training is designed primarily for established entrepreneurs scaling from 6 to 7 figures who need strategic leverage and systematization. However, ambitious businesses approaching this level may also benefit from starting to build their AI-powered systems early.

What makes the AI Engine different from other AI or ChatGPT courses?

Unlike generic AI tutorials, the AI Engine focuses on replicating your highest-value thinking through the proprietary ENGINE Method. It bridges the gap between AI tools and your unique business vision, ensuring systems run smoothly without constant oversight, all tailored specifically for female founders scaling their brands.

If you want to learn exactly how to build your own AI business brain and save 20+ hours a week, join my free AI Engine Training happening live on June 11th. After that, it becomes a paid product—so don’t miss out![Click here to sign up now.]