Why I Retired Elite Blog Academy (And What I’m Building Instead)

Elite Blog Academy is officially closing its doors.

After a decade of helping thousands of bloggers build successful businesses, I’m shutting down the brand that put me on the map—a brand that’s generated millions in revenue and changed countless lives.

And I’m not just tweaking the name or repackaging the content.

I’m burning the ships. I’m walking away completely. I’m building something radically different.

This decision wasn’t made lightly. But it was made with absolute clarity.

Because sometimes the bravest thing you can do is let go of what’s working to create something that works even better.

Why Now? The Moment of Truth

For years, I’ve wrestled with a growing disconnect.

EBA was still profitable. Still helping people. Still “working” by most traditional metrics.

But deep down, I knew it wasn’t aligned with where I am now—or where my most successful clients need to go next.

The truth hit me like a freight train during a recent strategy session. As I looked at our client data, I saw something striking: our most successful students, the ones generating consistent revenue and building sustainable businesses, needed something completely different than what EBA was designed to deliver.

They didn’t need more content strategies or SEO tips.

They needed the advanced systems and CEO-level frameworks that I use to run my own multimillion-dollar empire.

They needed what comes after the blog. After the launch. After hitting that first six figures.

And trying to retrofit those advanced strategies into a program originally built for beginners felt like forcing a square peg into a round hole.

So I made the call. Not someday. Not eventually. Now.

Because business isn’t about holding onto what worked yesterday.

It’s about creating what will work tomorrow.

The EBA Legacy (And Why It’s Time to Evolve)

When I launched Elite Blog Academy in 2014, the online landscape was wildly different:

• Blogging was the gateway to online business
• Pinterest was the golden traffic source
• Facebook ads were cheap and conversion was easy
• Email open rates were through the roof
• Course launches were novel, not noisy

Back then, the step-by-step EBA framework made perfect sense. It walked beginner bloggers through a proven process: refine your message, grow your platform, monetize your efforts, and build your business.

And it worked, spectacularly well, for thousands of women who started from scratch.

But the internet has radically transformed since then. Ad costs have skyrocketed. Social platforms have evolved. Consumer behavior has shifted dramatically.

Most importantly, my clients have evolved too.

They’re not blogging hobbyists anymore. They’re serious entrepreneurs running six-figure businesses who feel stuck at an invisible ceiling.

They don’t need another list-building lead magnet or a guide to SEO.

They need scalable systems. Evergreen funnels. Strategic leadership frameworks. Operations that run without them.

And when I’m brutally honest with myself, I know that’s not what EBA was built to deliver.

From EBA to Ruth Soukup Business: Not a Rebrand—A Revolution

Let me be crystal clear: This isn’t a rebrand. It’s not a refresh. It’s not EBA 2.0.

Ruth Soukup Business is a revolution in how I serve serious entrepreneurs who are ready to scale beyond six figures.

Where EBA was built for beginners, RSB is exclusively for action-takers who already have momentum.

Where EBA taught tactical content strategies, RSB delivers operational systems that scale.

Where EBA focused on building blogs, RSB builds CEOs.

The heart of this evolution is the Powerhouse Program—my premium implementation system designed to help established entrepreneurs build the evergreen ecosystems, strategic operations, and CEO foundations they need to break through the six-figure ceiling.

Inside Powerhouse, you’ll find the exact systems I’ve used to:

• Build four separate 7-figure brands across completely different markets
• Generate over $25 million in revenue without relying on constant launches
• Slash my workweek to three days while increasing profit margins
• Automate 80% of my sales process through evergreen funnels that convert daily
• Create a business that serves my life, not the other way around

Because hustle may have gotten you to six figures.

But strategy, systems, and sustainable scale are what will take you to seven.

Why This Pivot Matters For YOUR Business

I’ve made this shift because I believe it’s what my clients need right now. But more importantly, I believe it’s what YOU need if you’re reading this.

If you’re feeling any of these tensions in your business right now:

• Launch fatigue: You’re tired of the roller coaster revenue and the constant pressure to show up, sell hard, and start over
• Systems overwhelm: You know you need better operations, but you’re too deep in the day-to-day to build them
• Ad dependency: Your customer acquisition costs keep rising while your margins keep shrinking
• Scale confusion: You’re working harder than ever, but your revenue isn’t growing proportionally
• CEO identity crisis: You’re great at what you do, but struggling to transition from doer to leader

Then this evolution isn’t just about my business—it’s about yours too.

Because the same sticking points that prompted me to retire EBA are likely the exact issues holding you back from your next level of growth.

When I look at the entrepreneurs who are thriving in 2025, they’re not the ones clinging to outdated strategies or trying to hustle harder.

They’re the ones who’ve installed strategic evergreen ecosystems that sell while they sleep.

They’re the ones who’ve built operational systems that scale their output without scaling their hours.

They’re the ones who’ve stepped fully into the CEO role their business needs—leading strategically rather than working reactively.

And that transformation—from hustling solopreneur to strategic CEO—is exactly what Ruth Soukup Business is designed to facilitate.

What to Do If You’re Ready to Scale

If you’re reading this and feeling a little pang—maybe you were an EBA student, or have followed my journey from the beginning—I want you to know this wasn’t easy.

EBA changed my life. It might have changed yours too.

But just as I’m making the strategic decision to evolve beyond what’s comfortable into what’s next, I’m inviting you to do the same.

Because comfort is the enemy of growth. And the strategies that got you here won’t get you where you truly want to go.

So here’s what this evolution means for you right now:

• If you’re a current EBA student: Your access isn’t going anywhere. You’ll still have the step-by-step framework that’s helped thousands build profitable blogs. But if you’re ready for what comes next—if you’ve already implemented those fundamentals and want to scale beyond them—there’s a new path forward designed specifically for you.
• If you’re new to my world: You’re arriving at the perfect time. You won’t have to sift through content that doesn’t apply to your stage of business. Instead, you’ll get a focused, proven path to scale what’s already working—without the burnout, without the hustle, without the sacrifice.
• If you’re already making consistent revenue: Ruth Soukup Business is built for you. This is your invitation to stop piecing together random tactics and start implementing a cohesive system for sustainable scale.

Because here’s what I know for certain after 15 years in this industry:

The entrepreneurs who thrive over the long haul aren’t the ones who chase every trend or hustle without strategy.

They’re the ones who build rock-solid business models with systems that work while they don’t.

They’re the ones who lead strategically, not reactively.

They’re the ones who refuse to sacrifice their life on the altar of their business.

And if that’s the kind of entrepreneur you want to be, I built Ruth Soukup Business for you.

Systems Create Freedom. Let’s Build Yours.

Tactics without strategy is a waste.

You know this. I know this. And yet so many of us keep pushing harder on strategies that aren’t working, hoping for different results.

It’s time for a better way.

It’s time to stop being the bottleneck in your own business.

It’s time to build systems that scale your impact without scaling your hours.

It’s time to become the CEO your business needs—not just its hardest worker.

That’s why I’ve created a brand new, completely free training to kick off this new chapter:

🔥 Join the AI ENGINE Training → Train AI to think like you. Build systems that work without you.

Inside this live workshop on June 11th, I’ll show you:

• The exact method I used to stop drowning in content creation and reclaim 20+ hours a week
• How to train AI to respond in your voice, understand your strategy, and implement your systems
• Why most business owners use AI completely wrong—and the simple shift that changes everything
• My step-by-step process for creating content, planning launches, and managing projects with half the effort and double the clarity

Because what took me 3 days now takes 15 minutes—and it’s not because I hired more people. It’s because I trained AI to do it for me.

You don’t need a team. You need a system. AI is that system.

And it’s time you had it working for you, not the other way around.

Still Have Questions? Here’s What You Need to Know:

Why did you shut down Elite Blog Academy?

After 10 years and 15,000+ students, I realized EBA was no longer aligned with what high-level entrepreneurs actually need. The women I serve today aren’t asking how to blog—they’re asking how to scale. So I created a new path that delivers real systems, not beginner tactics.

Is EBA still accessible for current students?

Yes! If you purchased EBA, you still have access to all course materials. But the program is no longer being sold, updated, or supported moving forward.

What is Ruth Soukup Business?

Ruth Soukup Business (RSB) is my new brand focused on helping 6-figure women entrepreneurs scale to 7 figures with strategy, systems, and sustainability. It’s designed for CEOs—not beginners.

What is the AI Engine Training?

AI Engine is a free, live workshop happening June 11th, where I’ll teach you how to train AI to think like you, create systems that scale, and reclaim 20+ hours a week—without hiring a massive team. 

Who is this training for?

It’s for established business owners (making $5K–$50K/month) who are tired of doing everything manually and ready to scale smarter. If you want better systems, stronger strategy, and less stress—this is for you.

How do I sign up?

Go here to save your spot!

The next chapter starts now. And I couldn’t be more excited to help you write yours.

xo, Ruth

P.S. Change is hard. I get it. If you have questions about this transition—or about what Ruth Soukup Business means for YOU specifically—drop them in the comments below. I’m an open book, and I want you to have absolute clarity on whether this evolution is right for your business at this stage.